Posting sports graphics that get cut off or pixelated makes a program look amateur. To keep your feed looking professional, you only need to master three core layouts: Story (9:16), Post (3:4), and Square (1:1).
Here is how each size works, where to post them, and how to format them in seconds.
1. The Story (9:16)
The vertical layout is the standard for Instagram Stories, TikTok, and YouTube Shorts. It takes up the entire mobile screen for maximum impact.
- Best for: Real-time updates, game-day announcements, lineups, and athlete reshares.
- Why it matters: Stories drive immediate attention. Because they occupy 100% of the screen, they are perfect for screenshots and rapid sharing.
2. The Portrait Post (3:4)
The portrait layout is the gold standard for your main Instagram feed. At 1080 × 1440px it is taller than a standard square, taking up more vertical screen estate. In 2025 Instagram switched its profile grid to 3:4 tiles, so a 3:4 post fills your grid preview edge-to-edge with no cropping — where the older 4:5 size gets trimmed top and bottom on the grid.
- Best for: Final score posts, player spotlights, game recaps, and schedule drops.
- Why it matters: Taller feed posts occupy more screen space as users scroll, giving your team more time to capture attention — and 3:4 keeps your profile grid clean and uncropped.
3. The Classic Square (1:1)
The square is the traditional aspect ratio that works universally across Instagram, Twitter/X, and Facebook without any cropping.
- Best for: Cross-platform announcements and final scores.
- Why it matters: If you post to multiple platforms simultaneously (like sharing to both Twitter and Instagram), the square format guarantees nothing gets clipped.
Switch Formats in Seconds
You shouldn’t have to redesign your graphic three times just to post it in different places.
In the Team Post Kit builder, you can toggle between Story, Post, and Square layouts with a single click. The text, logos, and athlete photos automatically resize and reposition to remain crop-safe, so you can export all three formats in under a minute.